Which statement best explains the importance of mobile optimization in omnichannel promotion design?

Which statement best explains the importance of mobile optimization in omnichannel promotion design?

• A. Mobile optimization is less important because most shopping happens on desktop.
• B. Mobile experiences should prioritize long load times to ensure data collection.
• C. A large share of interactions happen on mobile; optimized mobile experiences (fast load, responsive design, easy checkout) improve engagement and conversion.
• D. Mobile optimization is only important for apps, not websites.

Answer: (C)